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Marketing plan for any marketing campaign here i offer to you a sample for
marketing plan proposal for online marketing campaign
Objectives :
Become a business Story :
If you are doing business in today’s economy, particularly on the Internet, there is a lot of competition. One of the ways to stand out in the market is to tell your business’s story and develop a personal connection with your target customer .
Hurghada As summer resort in area needs to create new relationship with customers on targeted area.
So we will tell our customers our business story and inspire them to do business with us through our e-marketing campaign in several ways As :
Making Promotion and online offers for customers.
Describe our Mission in short stories what create Me Too Effect .
Make Affiliate Program.
Run Contest .
Get Personal Participation
For Example :
-Publish on our social media channels the details of employee lunch and working day.
-Show How our customer interested in Staying in Hurghada.
We should note that our customers wants to get to know us and wants to be able to relate to us and our company.
Build an effective online brand.
If you’re not actively branding your business, you are wasting golden opportunities to strengthen your online position in your niche. Creating a uniform goal and plan can help you make sure all your branding efforts are on target. So We will Identify our Brand Clearly which means that we will show our customers “ not just tell ” them
- What We do - Who we are
- How we can help or even just entertain them
This will made by knowing :
by making :
Professional Market survey .
Taking feedback from our fans on social media channels
Taking feedback from our customer
Effective posts on different channels.
Pictures and videos.
Manage our online Reputation :
One negative comment – deserved or not – can really affect our online reputation. So we will Check comments and feedback regularly to see what people are saying about Hurghada Resort by :
On website and Social Media channels we will interactive and mange daily posts to :
Keep in touch with clients and update them if there are hitches or problems.
Process payments and refunds promptly and cheerfully.
Thank people who do you favors or submit work.
We will create Specific templates As :
Email templates featuring your colors, logo, head shot and signature
Flyer templates
HTML templates for your newsletter
HTML templates for your landing and sales pages
MS Word templates for business correspondence
This simple tip is one that, when put to work, can help us easily create a cohesive feel to all your marketing venues.
Grow customer base.
If a business can’t reach its customers it will be doomed to fail. Getting customers on board and keeping them happy is as important as any stage of product development.
So we will use electronic tools to grow our customer base as :
Google Analysis .
Web mastering tools.
Putting some questions in websites pages and social media channels .
Making networking offers for our existing customers .
Making referral program for customers .
Creating online posts which lead customers to be friends for Hurghada Resort.
Analysis online Performance Evaluation .
This tools help us achieving Segmentation of customers and create Customer Loyalty which achieve the grow customer base .
Goals :
3000 website visits / month.
1000 facebook fans / mo.
200 twitter followers / mo.
200 Pinterest likes / mo.
1000 video views / mo.
4 blogs posts/ mo.
300 inbound links.
Tactics :
Search engine Optimization (SEO) :
Content Strategy:
Writing really great content
Write content people want to share on Facebook, Twitter, Pinterest and other social networks
Complete all image attributes
Get links to our pages from other trusted websites.
Targeted Keyword and Tags:
Create Social Media Channels (SMC) :
Facebook:
Twitter , Pinterest ,YouTube , Linked in ,Tumblr , Stumbleupon and Google plus .
Mange Social Media channels and create daily posts in each channel.
1-
|
Facebook
|
5 Post (250 Tag) Per Day
|
150 Post (5000Tag) Per Month
|
2-
|
Twitter
|
5 Tweets Per Day
|
150 Tweet Per Month
|
3-
|
Google+
|
50 Share Per Day
|
1500 Share Per Month
|
4-
|
Classified Ads
|
5 Ads Per Day
|
150 Ads Per Month
|
5-
|
Forums
|
5 Per Day
|
150 Per Month
|
6-
|
Site Directory
|
5 Per Day
|
150 Per Month
|
7-
|
YouTube
|
4 Videos Posting Per Day On fb+T+G+Ads
|
Increasing Views
|
Email Marketing For Target Market and Exciting Customers.
Create advertising paid campaign on Facebook and Google Adwords.
Put posts and inbound links in different targeted websites.
Create Multi level Marketing Promotions and offers online.
Pay Per Click (PPC) buys on Google and facebook etc..
Financial Requirements :
Managing Campaign.
Managing Customer Relationship online.
Online Customer Services.
Creating Social Media Channels (SMC) .
Posting Website Content.
Making Weekly Reports about Business Performance Evaluation.
Posting Daily content on SMC.
Email Marketing .
